Google Ads
Google Ads, formerly known as Google AdWords, is a powerful online advertising platform developed by Google. It allows businesses to create and run targeted ads that appear on Google's search engine results pages (SERPs) and across the Google Display Network. Google Ads operates on a pay-per-click (PPC) model, where advertisers pay for each click on their ads. Here's a comprehensive overview of the key components and functionalities of Google Ads:
Ad Campaign Creation: Choosing from various campaign types, including Search, Display, Video, Shopping, and App campaigns. Setting specific goals such as website traffic, leads, sales, or app installations.
Keyword Research: Identifying relevant keywords that align with the business and target audience. Excluding specific keywords to avoid irrelevant clicks.
Ad Groups and Ad Copy: Structuring campaigns into ad groups based on related keywords. Crafting compelling and relevant ad copies with headlines, descriptions, and display URLs.
Bidding and Budgeting: Choosing bidding strategies based on goals, including manual CPC, automated bidding, or enhanced CPC. Budget Setting daily and campaign budgets to control spending.
Ad Extensions: Adding additional links to direct users to specific pages on the website. Highlighting key benefits or features of the products or services. Location Extensions: Displaying business locations and contact information.
Targeting Options: Narrowing the reach of ads to specific locations or a radius around a business. Targeting ads based on age, gender, and household income.
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