Search Engine Optimization
Search Engine Optimization is a digital marketing strategy and a set of practices aimed at optimising a website's visibility and ranking on search engine results pages (SERPs). The primary goal of SEO is to enhance a website's relevance and authority in the eyes of search engines, ultimately driving organic (non-paid) traffic to the site. Here's a comprehensive overview of SEO, its components, and its significance.
On-Page SEO
Keyword Research Identifying and selecting relevant keywords that align with the content and search intent.
Content Optimization Creating high-quality, informative, and engaging content that incorporates targeted keywords.
Title Tags and Meta Descriptions Crafting compelling and descriptive title tags and meta descriptions for each webpage.
Header Tags Properly structuring content with header tags (H1, H2, H3) for improved readability and SEO.
Off-Page SEO
Link Building: Acquiring high-quality backlinks from reputable websites to enhance the site's authority.
Social Media Signals: Leveraging social media platforms to promote content and increase brand visibility.
Online Reputation Management (ORM): Monitoring and managing the online reputation to build trust and credibility.
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