Influencer marketing
how to leverage influencers to amplify brand reach and generate leads?
Influencer marketing is a collaboration between famous social media influencers and brands to promote products/services of that brand. Such partnerships are effective in network and relationship building / management. They are also a type of referral marketing since a brand is being referred to / advertised by an influencer.
You might wonder how to approach one for your brand promotions. Outright Creators are going to elaborate about how you can approach social media influencers, they key points to address when striking a brand deal, how to create better opportunities for finding leads and some important components to remember while going ahead with brand deals with influencers.
Firstly, how do you approach social media influencers?
Brands usually choose influencers based on their viewership figure. Those who have a high count of viewers receive a lot of brand deal offers. When you approach an influencer to advertise your product, it results in an inflow of high traffic from their audience. Thus, awareness is spread, there is word of mouth / referral marketing, more audience and increased number of potential customers. Before approaching them with your product, keep the introduction formal. Briefly explain what it is about and give them reasons as to why they think they are a perfect fit for promotions. You should be building trust with influencers before you build it with their audience. Brands also consider other factors before they step into approaching potential partners. Few brands prefer working with influencers who share the same interests or profession. For example, a sports brand might choose to work with only athletes or someone who shares an inclination towards sports/fitness.
There are 4 types of influencers - Mega influencers, Macro-influencers, micro-influencers and Nano-influencers.
This classification is based on the number of followers their social media account has. Mega influencers have a massive following of 1 Million or above. Macro-influencers have followers between the numbers of 100K - 1M. Micro-influencers have 10K - 100K followers and Nano-influencers have a following below 10 K. Strike a deal based on which category of influencers would best suit your brand. Nano and Micro influencers can usually be approached through private messaging whereas macro and mega influencers display their official email addresses or contact information for business enquiries. Approach them accordingly.
