Power of social media advertising - tips and practices for running effective social media ad campaigns.
Social media is the current leading channel for businesses and marketing. Almost 53% of the world’s population is on social media and 3.2 billion of them are active users. The numbers are remarkable and so are the opportunities that they create. Advertising on social media has not only become accessible, it has also come up with some very unique, novel ideas. Be it money, fame or both - marketing on social media is efficient and profitable. A major tool for marketing is usually advertisements. If you think they’re too far-fetched for a small-scale start-up, that’s where you’re wrong. Advertising on social media is definitely not a cakewalk but that said, it is far easier than your regular commercial advertisements on T.V.
If you’re wondering how to go about with social media advertisements, don’t get lost. We at Outright Creators have that covered for you.
Firstly, social media advertising is all about paid reach. The reach that you get through these ads are not organic. You pay to have your content delivered on your preferred social media platform like instagram, facebook, etc.
There are countless ways to execute a social media advertisement and it’s not necessary to try out all of them. We have shortlisted some of the most efficient tips for your advertising in this post.
Tips and practices for social media advertising
Know your business objective
Kick-starting this with the most basic stuff, learn your business objective. Why should customers buy your product? What is your USP? How can you ensure that your product is worthy of purchase? Figuring out your business objective sustains your business in the long run. It also ensures that you choose the right social media platform for your marketing strategies and helps you target the right, most well-suited audience.
Target audience
The next step is to ensure that your target audience is accurate for your product. For example, if you’re looking to sell movie merchandise, your target audience would be between the ages of 13-60. If your business is baby care products, your well-suited audience would mostly be young parents between the ages of 23-30 ( numbers may vary according to statistics )
Relatability
Create content for your ads in a way that is relatable to your audience. You can use satire, drama, current affairs, history etc as an undercurrent of the concept. The best advertising content is always crisp, relatable while also adhering to humor or facts.
